Terms of Use — Tactly

Terms at a glance

Tactly suggests, you decide. Replies are written by AI and can be wrong. Read each one before you send it. What you send is your responsibility.
For personal use. Tactly isn’t a business tool. If you use it for work, that’s your choice and your responsibility, and you may have to cover claims that others bring against us because of it (section 3).
Paste only what you’re allowed to share. You confirm that you have the right to paste the messages you paste (section 5).
Tactly Pro renews automatically. Apple bills you, and you can cancel at any time in your iPhone’s subscription settings. Refund requests go to Apple (section 9).
“Unlimited” has an anti-abuse limit. Tactly Pro has no reply quota, but an automatic limit, currently 100 requests an hour per device, applies to everyone (section 10).
Our responsibility is limited. Sections 14, 15 and 17 limit what we’re liable for and say how disputes are handled. They don’t take away rights the law gives you.

This summary doesn’t replace the full terms below.

1. Who we are and how these terms work

Tactly is made by Aleksandr Rozhkov (“we”, “us”). You can reach us at team.tactlyapp@gmail.com.

Accepting these terms. You accept these terms when you tap a button on Tactly’s first screen, which links to them. If you never saw that screen, you accept them by using Tactly. You also accept them when you subscribe to Tactly Pro: the purchase screen links to them. If you don’t agree with them, don’t use Tactly.

Privacy. Our Privacy Policy explains what information Tactly collects and who receives the messages you paste. It’s a notice about how we handle your information, not part of this agreement. Where these terms point to it, they mean the version in force when you use Tactly.

Apple’s licence agreement. You get the Tactly app from the App Store, and Apple’s standard Licensed Application End User License Agreement covers the licence to the app itself. These terms cover the Tactly service: replies, your account, limits and Tactly Pro. If the two differ about the service, these terms apply.

Your legal rights. Depending on where you live, consumer law may give you rights that a contract can’t take away. Nothing in these terms limits those rights.

2. Who can use Tactly

You must be at least 13 years old. Tactly isn’t for children under 13.
If you’re under 18, you may use Tactly only if a parent or guardian has read these terms and agreed to them for you.
You may use Tactly only where the law allows it. Section 16 includes a statement about U.S. sanctions.

3. Personal use

Tactly is for personal use. We license it to you to help with messages in your own life. Personal use means using Tactly for yourself and the people close to you, not as part of a business and not as a service to others.

Tactly includes situations such as Work and Client, because awkward messages from a manager or a customer are part of everyday life. They don’t make Tactly a business tool. We don’t offer business accounts, we don’t sign business or data processing agreements, and we don’t handle anyone’s information on behalf of an employer or a company.

If you use Tactly for work, that’s your decision and entirely your responsibility. We don’t forbid it, but Tactly isn’t designed or offered for business use. In that case:

you must make sure that your employer’s rules, your contracts and the law allow you to paste those messages into a third-party AI service;
you, not we, are responsible for the messages you paste, the replies you send and what follows from them (section 6);
we aren’t liable for loss of profit, business, contracts or other business loss (section 15);
consumer protection laws are written for personal use, and whether they cover your work use depends on the law where you live;
if your employer, a client or anyone else brings a claim against us because you used Tactly for work, you agree, to the extent the law allows, to cover the damages and reasonable legal costs we have to pay, except to the extent we caused the problem.

What you may not do. You may not resell Tactly, rent it out, offer it to others as a service, or build a product or service on top of it.

4. Your account

You can use Tactly without an account, in Guest Mode. To use History and saved replies, you need an account, which you create with Sign in with Apple.

Keep your iPhone and your Apple Account secure: you’re responsible for what’s done in Tactly with them.
You can sign out or delete your account at any time. To delete it, open the menu, tap your account at the bottom and choose Delete account.
Deleting your account permanently erases your saved replies and History on that iPhone. It can’t be undone, and it doesn’t cancel a Tactly Pro subscription (section 9). The Privacy Policy explains what else is deleted and what remains.

5. The messages you paste

They stay yours. We don’t claim any ownership of the messages you paste.

What we may do with them. You allow us to use a message only to write your replies, as the Privacy Policy describes. We don’t use your messages to train AI models.

What you confirm. Each time you ask Tactly for replies, you confirm that:

you have the right to paste the message and to share it with us and with the AI providers named in the Privacy Policy;
sharing it doesn’t break the law, a contract or a duty of confidentiality, and doesn’t violate anyone’s rights.

Other people’s information. Messages often include details about other people. Paste only what you need for a good reply. You can remove names, phone numbers and other details first, and Tactly will still work.

What not to paste. Don’t paste passwords, payment card numbers, government ID numbers or information you’ve been told to keep secret.

6. The replies you get

Replies are written by AI. Tactly sends your message to AI models made by other companies, and they write the replies. The Privacy Policy names those companies.

AI makes mistakes. A reply can be inaccurate, incomplete or wrong in tone. It can state things that aren’t true or that you never said. Read every reply before you use it, and change anything that isn’t right.

You decide what to send, and it’s your message. Tactly never sends anything for you. Whether to send a reply, to whom and in what words is your choice. You’re responsible for the messages you send and for what follows from them.

Not professional advice. Replies aren’t legal, medical, financial or other professional advice. For decisions that matter, talk to a qualified professional.

Not unique. Other people may get the same or similar replies.

Yours to use. We don’t claim any rights in the replies. You can copy, edit and send them as you like, within these terms.

No guarantee of a reply. Tactly may decline to write replies for some messages, for example when a message falls outside what the AI models are allowed to help with.

Tell us about bad replies. If a reply is harmful or inappropriate, tell us with Help & feedback in the app.

7. Acceptable use

Don’t use Tactly to:

threaten, harass, bully, stalk or intimidate anyone;
deceive or defraud anyone, pretend to be another person in order to mislead, or mislead someone by claiming that no AI was involved;
reveal someone’s private information in order to harm them;
create sexually explicit or suggestive content, or any sexual content that involves minors;
promote hatred or violence, or do anything illegal.

And don’t:

use scripts, bots or other automated tools with Tactly, or connect to our servers except through the app;
try to get around Tactly’s limits or safety measures, for example by using several accounts or devices to get more free replies;
copy, modify or reverse engineer Tactly, except where the law gives you that right;
interfere with Tactly or with the services it depends on.

The AI providers’ rules. The AI models behind Tactly come with rules from the companies that provide them, and the lists above reflect those rules. Don’t use Tactly for anything they prohibit. You can read them here: Google’s Generative AI Prohibited Use Policy and Microsoft’s Code of Conduct for AI Services.

8. Free use and limits

You can try Tactly for free. Free use has limits:

Free replies are a one-time allowance. One free reply means one set of three suggestions. You get a small number in Guest Mode and more when you sign in. They don’t renew each month. The app shows how many you have left.
Free use also limits how many times you can rewrite the replies you get, how many replies you can save, how many History entries are kept and how long a message can be.
Free replies are counted for your iPhone and, when you’re signed in, for your Apple Account. The allowance is meant to be used once. Reinstalling Tactly or deleting your account isn’t a way to get a new one: we keep the count for 12 months after you delete your account, as the Privacy Policy explains.
We may change free limits. The app shows your remaining free replies and tells you when you reach the rewrite, saved-reply or message-length limit. On the free plan, History keeps only your most recent entries: each new one replaces the oldest, without a notice.

9. Tactly Pro

Tactly Pro is a paid subscription. It removes the free limits on replies, rewrites, saved replies and History entries, unlocks all tones and goals and allows longer messages. The purchase screen lists what’s included. History and saved replies need an account even with Tactly Pro.

Billing. Tactly Pro is sold through the App Store as a monthly or yearly subscription. Apple charges your Apple Account when you confirm the purchase. The purchase screen shows the price before you buy.

Automatic renewal. Your subscription renews automatically for the same period, at the price then in effect, until you cancel. To avoid being charged for the next period, cancel before your renewal date.

Cancelling. You can cancel at any time in your iPhone’s Settings: tap your name, then Subscriptions. In Tactly, Manage plan in the menu and Manage subscription in your account open Apple’s subscription screen. After you cancel, Tactly Pro normally stays active until the end of the period you’ve paid for. Deleting the app or your Tactly account doesn’t cancel your subscription.

Price changes. We may change the price of Tactly Pro. Apple tells you before a new price applies to you and, where its rules or the law require it, asks you to agree. If you don’t agree when asked, your subscription ends when the current period does. Prices can differ between countries, and we may run different offers at different times.

Free trials and offers. If we offer a free trial or an introductory price, the purchase screen will say how long it lasts and what you’ll pay afterwards. When it ends, your subscription continues at the regular price unless you cancel at least 24 hours before.

Refunds. Apple takes the payments for Tactly Pro, so refund requests go to Apple at reportaproblem.apple.com. Apple decides under its own policies and the law. If the law where you live gives you the right to cancel a purchase within a certain time, such as 14 days in the European Union, you use that right through Apple too. None of this affects any right to a refund or other remedy that the law gives you against us.

Restoring. If you reinstall Tactly or move to a new iPhone, use Restore purchases in your account, or Restore purchase on the Tactly Pro screen, with the same Apple Account on your iPhone, to get Tactly Pro back.

When Tactly Pro ends. If your subscription ends, or a payment fails and isn’t fixed, you go back to the free plan and its limits, with the free replies you had left. Replies you made on Tactly Pro don’t use them up. Saved replies you already have aren’t deleted. History entries above the free limit aren’t removed at once: each new entry replaces the oldest one.

10. Limits that prevent abuse

What “Unlimited” means. On Tactly Pro we don’t limit how many replies, rewrites or saved replies you have. There’s no daily or monthly quota.

The anti-abuse limit. To keep Tactly available for everyone and to stop automated misuse, an automatic limit applies to every user, free or Pro: currently 100 requests an hour from one device. Each request the app sends to generate, regenerate or rewrite replies counts as one, including a request that fails and an automatic retry. A separate, higher limit applies to requests that come from the same network. It counts everyone on that network, so heavy use by others there can affect you.

If you reach it. Tactly won’t write more replies until part of that hour has passed, so you may need to wait up to an hour. Your subscription stays active, and you aren’t charged anything extra.

Changes. We may change these numbers, for example to respond to misuse or to our costs. We’ll keep them well above what ordinary personal use needs, and the current number per device is always stated here. Changing a number isn’t a change to these terms under section 18: we update this page the same day.

Misuse. If use is automated, abusive or puts Tactly at risk, we may limit it further or suspend access (section 12).

11. Your content stays on your iPhone

History and saved replies are stored on your iPhone and in its backups, not on our servers. We can’t see them, and we can’t restore them.

History is off until you turn it on. On every plan, entries are deleted after 12 months.
If you delete Tactly, delete your account, clear your History or saved replies, or lose your iPhone without a backup, that content may be gone for good.
Keeping a backup of your iPhone is up to you.

12. Changes to Tactly, and suspending access

Changes. We may add, change or remove features, for example to improve Tactly, to follow the law or the rules of Apple and the AI providers, to keep Tactly secure, or to manage its costs. If a change makes Tactly Pro significantly worse for you, we’ll announce it on tactly.app or in the app’s update notes on the App Store at least 30 days before it takes effect, unless we have to act sooner for legal or security reasons, and you can cancel your subscription. If you live in the European Economic Area, you can also end your subscription within 30 days of such a change and get back the price for the part you haven’t used: ask Apple first, and email us if that doesn’t work.

Availability. Tactly depends on services run by others, including Apple and the AI providers. We don’t promise that Tactly will always be available or work without interruption.

If we stop offering Tactly. We’ll announce it on tactly.app at least 30 days in advance, where we reasonably can. If you’ve paid for time you can’t use, ask Apple for a refund. If the law where you live gives you a right to that refund and Apple doesn’t provide it, email us.

Suspending access. We may limit or suspend your access to Tactly if you seriously or repeatedly break these terms, if the law requires it, or if it’s needed to protect Tactly, its users or other people from harm or misuse. If you think we made a mistake, email us and we’ll look into it. If you have Tactly Pro, we’ll tell you that your access is suspended, so that you can cancel: suspension doesn’t cancel a subscription by itself. This doesn’t affect any right to a refund that the law gives you.

Leaving. You can stop using Tactly at any time: cancel your subscription, delete your account in the app and delete the app.

13. Our rights in Tactly

Tactly, including its software, design, text, name and logo, belongs to us or to those who license it to us, and is protected by law. You have a personal, non-transferable licence to use the app on Apple devices that you own or control, as allowed by the Usage Rules in Apple’s Media Services Terms and Conditions, including Family Sharing where Apple offers it. We can withdraw this licence only as section 12 says. These terms don’t give you any other rights in Tactly.

If you send us feedback or ideas, we may use them without any obligation to you.

14. No warranties

To the extent the law allows, Tactly is provided “as is” and “as available”, without warranties of any kind. We don’t promise that Tactly will be uninterrupted, secure or free of errors, or that replies will be accurate, appropriate or suitable for your purpose.

Some laws give you guarantees that can’t be excluded, such as consumer guarantees about the quality of digital services. These terms don’t remove them.

15. Limits on our liability

What we don’t limit. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, for intentional wrongdoing or gross negligence, or for anything else that the law doesn’t allow us to limit. Nothing here limits consumer rights that can’t be waived.

What we aren’t liable for. Apart from that, and to the extent the law allows, we aren’t liable for:

indirect or consequential losses, or loss of profits, income, business, opportunity or reputation;
losses that come from a reply you chose to use or a message you chose to send;
loss of History, saved replies or other content stored on your iPhone;
events outside our reasonable control, including problems with Apple’s services, the AI providers or your network.

The limit. Apart from that, and to the extent the law allows, our total liability to you for all claims connected with Tactly or these terms is limited to the greater of (a) the amount you paid for Tactly Pro in the 12 months before the claim arose and (b) US$50.

For claims about the Tactly service, this section applies in place of the limit of liability in Apple’s standard licence agreement.

16. Apple

Because you get Tactly from Apple’s App Store, the following applies. This section only settles what Apple is and isn’t responsible for. It doesn’t add to what we owe you under the rest of these terms.

These terms are between you and us, not Apple. We, not Apple, are responsible for Tactly and its content.
Apple has no obligation to provide maintenance or support for Tactly. For support, email us.
If Tactly fails to meet a warranty that applies to it, you may notify Apple, and Apple will refund the purchase price of the app, if any. To the extent the law allows, Apple has no other warranty obligation for Tactly.
As between us and Apple, we, not Apple, are responsible for dealing with any claim about Tactly or your use of it, including product liability claims, claims that Tactly doesn’t comply with a legal or regulatory requirement, and claims under consumer protection, privacy or similar laws.
As between us and Apple, if someone claims that Tactly or your use of it infringes their intellectual property rights, we, not Apple, are responsible for investigating, defending, settling and resolving that claim.
You confirm that you aren’t located in a country that is subject to a U.S. Government embargo or that the U.S. Government has designated as a “terrorist supporting” country, and that you aren’t on any U.S. Government list of prohibited or restricted parties.
You must follow any third-party terms that apply when you use Tactly, such as the terms of your mobile data plan.
Apple and its subsidiaries are third-party beneficiaries of these terms. Once you accept them, Apple has the right to enforce them against you as a third-party beneficiary.

17. Law and disputes

Talk to us first. If you have a problem with Tactly, email us at team.tactlyapp@gmail.com. Most problems can be solved that way, and we aim to reply within 30 days.

Law and courts. These terms are governed by the laws of the State of California, USA, without regard to its conflict of law rules. This is the same law that governs Apple’s standard licence agreement. Any dispute that we can’t settle between us will be decided by the courts located in Santa Clara County, California, and you and we accept the jurisdiction of those courts.

If you live in Europe. If you live in the European Economic Area, the United Kingdom or Switzerland, the law of the country where you live applies instead, and you can bring a claim in the courts of that country.

Everywhere. If the consumer law where you live gives you the right to rely on your local law or to use your local courts, these terms don’t take that right away.

18. Changes to these terms

We may update these terms, for example when Tactly changes, when the law or the rules of Apple or the AI providers change, or to make them clearer.

We’ll post the new version on this page and change the date at the top.
If a change significantly reduces your rights or adds to your obligations, we’ll post it at least 30 days before it takes effect.
For Tactly Pro, a change that reduces your rights applies from your next renewal at the earliest.
If you keep using Tactly after a change takes effect, you accept the new terms. If you don’t agree, stop using Tactly and cancel your subscription.
We keep previous versions and can send them on request.

19. The tactly.app website

These terms also apply to the tactly.app website. The website gives information about Tactly, and you may view it for your own personal use. Links to Instagram, TikTok and other services lead to sites that we don’t control, and their own terms apply.

20. General

If a court finds part of these terms unenforceable, the rest still applies.
If we don’t enforce a right straight away, we can still enforce it later.
We may transfer these terms to someone who takes over Tactly, as long as your rights aren’t reduced. You can’t transfer your rights under them to anyone else.
These terms, Apple’s standard licence agreement and what the purchase screen tells you about Tactly Pro are the whole agreement between you and us about Tactly.

21. Contact

Questions about these terms: team.tactlyapp@gmail.com.